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Insight Report on Denmark as a food nation 2022

Mark your calendar for October 4th! Here, Food Nation launches the annual Insight Report, which this year focuses on the four key export markets: Great Britain, Japan, South Korea and Vietnam.

This year’s theme revolves around the Danish agricultural and food industry’s strongholds within sustainability and health. We can already now unveil that the Insight Report shows, among other things, that health has become a more important trading parameter among international B2B decision-makers in the four export markets, and that Denmark is seen as a strong trading partner.

But how can you as a Danish agricultural or food company use the results and target your marketing in the four markets? This and much more you will learn, when we launch the analysis on 4 October in Banegaarden in Copenhagen.

We hope to see you on October 4, where you will get:

  • Keynote speech by Martin Roll who is an experienced global business strategist, senior advisor and facilitator for i.a. Fortune 500 companies. Martin is the author of the global bestseller “Asian Brand Strategy” and will on the day share his knowledge and experiences
  • The latest insights into sustainability and health from international B2B stakeholders
  • Knowledge of Denmark’s position as an agricultural and food nation in the four selected export markets: Japan, South Korea, Great Britain and Vietnam

Facts about the Insight Report

The analysis is based on a quantitative analysis carried out by Epinion for Food Nation in March 2022. The analysis examines Denmark’s image as an agricultural and food nation among international decision-makers. All respondents are in the food and agriculture sector, as either producers, buyers, sellers or in the processing of food products and solutions. The analysis is thus B2B oriented.

This year’s survey involved a total of 803 decision-makers in four of Denmark’s central export markets: UK, Japan, South Korea and Vietnam. The study covers topics such as food safety, health, and sustainability. The target group for the image analysis is Danish export-ready and exporting companies and other players within the food cluster who are interested in the results of the analysis.

Nor-Fishing

Join this year’s Nor Fishing either in Trondheim or online on August 23-26, and get inspired by innovative solutions showcased by exhibitors from around the world among 50+ Danish companies. 

Nor-Fishing is an important national and international meeting place for the fisheries industry. It is one of the largest fish-technology exhibitions in the world. In recent years, the exhibition has drawn around 15.000 visitors from about 50 countries. Innovations of importance to all sectors of the industry are presented here.

This year’s Nor-Fishing is a hybrid trade fair that is arranged both physically in Trondheim Spektrum and digitally. In Trondheim Spektrum, the fair takes place from August 23 – 26, while the digital trade fair platform opens as early as August 1st.

Why join?

The fisheries industry has developed tremendously over the past fifty years, and technology, processes and services related to fishing, processing, transport and marketing have undergone an incredible development. All the major fishing nations are present either as exhibitors, visitors or in official delegations.

Danish Export – Fish Tech is organizing a Pavilion of Denmark at Nor-Fishing 2022. Here, you can meet +50 Danish companies presenting solutions of tomorrow within the fishery industry. This will be a grat opportunity for networking with the Danish industry and share knowledge, leads and establish new business relations. See what Danish companies will join right here.

Tour de France Business Tent

Mark your calendar for 2 and 3 July when Denmark’s five branding consortiums and The Confederation of Danish Industries invite you to join the conversation, get inspiration and enjoy the activity in our joint business tent in the goal cities Nyborg and Sønderborg!

Tour de France starts in Denmark on 1-3 July and you are invited to join the bike party and visit our shared company tent with colleagues, business partners and family and friends. It takes place at Cirkuspladsen in Nyborg on 2 July and at Hotspot 3 in Sønderborg on 3 July in the period 11.00-19.00.

Meet your branding partner in the business tent
Denmark’s five branding consortiums, Creative Denmark, Digital Hub Denmark, Food Nation, Healthcare Denmark and State of Green participate together with The Confederation of Danish Industries with a business tent in the goal cities Nyborg and Sønderborg. The focus is on positioning Denmark’s strongholds and ambitions in the areas of sustainability, innovation, digitalisation and partnerships.

The tent is strategically located close to the target area in both Nyborg and Sønderborg, where we invite you to join the conversation and get involved in the exciting activities. Food Nation organises two events in the tent, focusing on respectively health via the Climate Dietary Guidelines in Nyborg and food loss and waste in Sønderborg.

Programs

2nd of July, Nyborg from 1.00-1.45 pm.

The health of the global population has evolved into one of the greatest challenges of the 21st century with an increasing number of people affected by lifestyle diseases and over 2 billion people not having regular access to safe, nutritious, and sufficient food. For the first time ever, the Danish official dietary guidelines has good advices on how to also eat more climate-friendly. Most people might know that eating less sugar, fat and salt and more greens is good for health and vitality. But how do you put together a diet that is better for the climate?

  • 1.00-1.05: Welcome and the burning platform
    Lise Walbom, CEO Food Nation
  • 1.05-1.15: Introduction to the climate diet councils and how much they can contribute to climate change (both in the food service sector and among consumers)
    Per Krogsgaard Christiansen, Director of Innovation and Development, Danish Veterinary and Food Administration
  • 1.15-1.45: Panel discussion: How can we all contribute?
    Moderated by Lise Walbom, CEO, Food Nation

Panelists: Per Krogsgaard Christiansen, Director of Innovation and Development, Danish Veterinary and Food Administration, Leif Nielsen, Director Food and Drinks, Confederation of Danish Industries, Bettina Rørbæk, Product and Marketing Manager, Tenax Herring and Martin Jørgensen, Founder, Skarø Icecream.

3rd of July, Sønderborg from 3.00-3.45 pm.

With one-third of all food lost or wasted, representing 8% of global greenhouse gas emissions, food loss and waste is one of the biggest global challenges and calls for immediate action. The total amount of food lost or wasted globally, corresponding to 1.6 billion tons of food, is altogether worth approximately $1.2 trillion USD. Reducing food loss and waste is therefore not only a necessary step to sustainable development, but also good business. Join us for a debate on how we all can contribute to a green future.

  • 3.00-3.05: Welcome
    Lise Walbom, CEO, Food Nation
  • 3.05-315: Introduction to food loss and waste challenges in Denmark and globally, and how both consumers and industry can contribute. TBC
  • 3.15-3.45: Panel discussion: How can we all contribute?
    Moderated by Lise Walbom, CEO, Food Nation

Panelists: Leif Nielsen, Director Food and Drinks, Confederation of Danish Industries, Lea Gry Von Cotta-Schønberg, Director, Fødevarebanken, Søren Sloth Møller, Senior Sales Director, Essentia Protein Solutions, Torben Funder-Kristensen, Head of Industry Affairs, Danfoss Climate Segment

Have you ever been served gourmet food from a bike?
In Denmark, food experiences are much more than ingredients and what is on the plate. Therefore, you can also meet the “bike chef” (Cykelkokken), Morten Kryger Wulff at the business tent in Nyborg and Sønderborg.

The bike chef will serve tastings based on regional dishes from the start and finish cities based on local ingredients along the route. In addition, there will be local participants and exhibitors from resp. Nyborg, Sønderborg and surroundings.

Baltic Grain Exchange

Baltic Grain Exhchange is back on September 22, where you will be presented with what is probably, the most important grain, feed and trade event in the Baltic region.

New venue – good old BGE traditions

DAKOFO and ProAgro invite you to join this year’s Baltic Grain Exchange celebrating its 20th anniversary. The event will be held in Øksnehallen.

In 2021 DAKOFO & ProAgro hosted the European Commodities Exchange – with great success and more than 2500 delegates in the heart of Copenhagen. You can therefore look forward to meeting both well-known BGE colleagues and new guests and business partners for BGE 2022.

Stay updated

More information on the event will follow early June. Until then please reserve the date for this year’s Baltic Grain Exchange.

FoodTech

When Northern Europe’s largest Food technology expo, FoodTech opens the doors for the 13th time, the industry will meet for three informative days on November 1-3.

FoodTech is a food technology expo, held every second year in MCH Messecenter Herning in the Midwestern part of Denmark. Since 1997 FoodTech has gathered the entire food industry and formed the framework for inspiration, knowledge and new networks. Sustainability, climate, water consumption in the food industry and food technology are the main focus areas for this year’s expo.

FoodTech collects the entire industry in one place. The expo spans four halls in MCH Messecenter Herning, which are divided into different themes and product groups within the food and food technology industry. At FoodTech you will get the opportunity to gain new knowledge and inspiration through exciting activities and conference presentations.

 

IFFA

Visit the leading internatinal trade fair for the meat industry IFFA in Frankfurt, Germany from May 14-19 and meet the market leaders within the sector.

IFFA Frankfurt is one of the world’s leading trade fairs within technology for meat and alternative proteins. IFFA covers the entire market for processing, packaging and selling of meat and alternative proteins. Thus offering the global food industry a platform for innovation and networking.

With over 1,000 exhibitors from 49 countries, IFFA is the world’s leading trade fair and international meeting place for the sector. 70 % of visitors and 63 % of exhibitors come from outside Germany.

The trade fair will present a variety of solutions from the meat industry such as; packaging, measuring and weighing equipment, processing and cutting, cooling and storage equipment, automation, cleaning and hygiene. At IFFA you can meet Danish companies presenting solutions of tomorrow.

Danish Companies at IFFA Frankfurt

Danish Export is organising the Pavilion of Denmark and invites you to visit and network with Danish exhibitors, exchange experiences, knowledge and sales leads. At the exhibition you can meet the following Danish companies:

ThaiFex Anuga Asia

Join ThaiFex Anuga Asia on 24-26 May in Bangkok, Thailand and meet Danish companies presenting solutions that re-imagine the future of the food industry. 

Regardless of where you are on the F&B industry spectrum, THAIFEX – Anuga Asia is a must-attend 5-days event to seize more market share.

ThaiFex Anuga Asia is an international trade fair with 11 trade shows under 1 roof. ThaiFex Anuga Asia is a trade event to interact, exchange ideas and shape the future of the F&B industry. With an increased scale and elevated quality, THAIFEX-Anuga Asia 2022 promises a holistic programme to better equip the F&B industry with tools to stay ahead of the curve and solve pressing issues faced.

Why participate?

The event will feature 11 food segments, 1200 exhibitors, 2,500 high-profile buyers, some 40,000 visitors, as well as special shows dedicated to entrepreneurs, product innovation and responding directly to buyer needs.

This year, Thaifex Anuga Asia will be raising the bar by offering:

  • Valuable networking opportunities.
  • Access to Asia’s top business contacts pre-during and post-show through the 2022 exhibitor listing and mobile app.
  • Insights to new and emerging F&B breakthroughs with THAIFEX – Anuga Start-Up.

Danish companies at Thaifex Anuga Asia

IFFA

Visit the leading internatinal trade fair for the meat industry IFFA in Frankfurt, Germany from May 14-19 and meet the market leaders within the sector.

IFFA Frankfurt is one of the world’s leading trade fairs within technology for meat and alternative proteins. IFFA covers the entire market for processing, packaging and selling of meat and alternative proteins. Thus offering the global food industry a platform for innovation and networking.

With over 1,000 exhibitors from 49 countries, IFFA is the world’s leading trade fair and international meeting place for the sector. 70 % of visitors and 63 % of exhibitors come from outside Germany.

The trade fair will present a variety of solutions from the meat industry such as; packaging, measuring and weighing equipment, processing and cutting, cooling and storage equipment, automation, cleaning and hygiene. At IFFA you can meet Danish companies presenting solutions of tomorrow.

Danish Companies at IFFA Frankfurt

Danish Export is organising the Pavilion of Denmark and invites you to visit and network with Danish exhibitors, exchange experiences, knowledge and sales leads. At the exhibition you can meet the following Danish companies:

Icelandic Fisheries Exhibition

Visit the Icelandic Fisheries Exhibition – one of the world’s leading fishing events. The event takes place from June 8-10, where you can meet several Danish companies within the fishing industry.

Icelandic Fisheries Exhibition in Kópavogur, Iceland, is a leading exhibition in the North Atlantic region dedicated to commercial fisheries, fish processing industry and aquaculture. The exhibition has developed into an industry exhibition with an international scope and place to showcase all aspects of equipment, technology and services to the commercial fisheries, fish processing and aquaculture industries. Each edition of Icelandic Fisheries Exhibition ensures to present new innovations to the industries, and thus providing industry visitors with the latest developments from suppliers across the market.

Why visit?

If you are interessted in the fisheries industry, then this is an event you do not want to miss. The Icelandic fisheries industry is an important sector in the country’s economy and accounts for 35% of the total exportation income of Iceland and 10,000+ people are directly employed in the industry in Iceland.

At the latest edition of Icelandic Fisheries Exhibition, the exhibition attracted more than 13,600 industry professionals, stakeholders and decision-makers from more than 52 countries.

Visit the Pavilion of Denmark

Danish Export – Fish Tech is organising the Pavilion of Denmark at Icelandic Fisheries Exhibition where you can meet leading Danish companies within the fishing industry. Danish companies who are participating are:

SIAL Shanghai

Meet Danish food companies at SIAL Shanghai in China, Asia’s largest food innovation exhibition, and discover how products and solutions from Denmark can help grow your business. The exhibition takes place in Shanghai from the 18th-20th of May 2022.

SIAL Shanghai will be held in Shanghai International Expo Center across an exhibition area of 180,000 ㎡. It is expected to attract 4,500 exhibitors and 150,000 professionals from around the world to showcase leading products and new gems, exchange thoughts and opinions of the whole industry.

SIAL Shanghai sets the benchmark for overseas companies stepping into Asia and China as well as providing valuable market insights, trends and innovations of the regional food industry, in particular in the meat, dairy and beverage sectors.

The exhibition halls represent 21 different sectors including ingredients, meat products, fish, frozen food, organic food, wine & spirits, equipment and much more. Here, Danish food companies are ready to present their solutions of tomorrow by Denmark.

Danish companies at SIAL Shanghai