Denmark - Leading the Way Towards Healthier Foods




Health - Leading the Way Towards Healthier Foods

Denmark’s strengths within healthy food innovation are rooted in collaborative research and development. As science continues to unravel the links between diet and health, new ingredients, food products and solutions are building a platform for healthier lifestyles.

As the world’s population is changing its consumption patterns, the global food industry is encountering new challenges. Today, more than any time in recent history, the global population suffers from rising overweight and obesity levels and lack of access to safe and nutritious food. At the same time, many populations are facing difficulty in even having a wide selection of food available on a daily, continuous basis.

Read case: Danish whole-grain partnership strengthens health and business

Healthy food solutions – a symbol of the Danish mindset

In Denmark we have managed to bring competences together in a way that not only incentivises companies to continually innovate better and healthier products, but also give consumer guidelines that make selecting healthy food products easier for the consumer. To this end, government-backed initiatives such as the Keyhole label encourage consumers to make healthy choices when buying food.

As a business partner to the Danish food cluster, you can draw advantage from Den-mark’s experience within developing healthy food products and solutions

Governmental guidance support healthy food choices

Successive Danish governments have actively demonstrated their commitment to improving consumer access to healthier foods. This has resulted in new climate-friendly dietary guidelines, research and development, partnerships and innovative nutritional solutions that will continue to provide more targeted nutrition for the society at large.

Public-private partnerships between industry, academia, government, and health NGOs draw on these guidelines to set the direction for new product development and consumer outreach. Examples include the Danish Wholegrain Partnership that creates the foundation for a whole new line of developed products with an increased amount of whole grain such as pasta, cereals or bread.

Healthier products create healthier people

The Danish position is no coincidence. The close collaboration across the food value chain has been significant in developing the many partnerships that dominate the food sector today, as well as sharpened government strategies. Together with the industry, health NGOs and academia we speak with a single voice and move forward in the same direction, working towards the same agenda of creating healthier food products for Danes and for our export markets.

Food producers invest heavily in research and development and as a result, several new healthy food solutions are made available to the consumer

The wide number of partnerships and guiding food labeling have changed Danish food products and solutions into a healthier direction with a great impact on Danish consumer behaviour. But the vast change taking place is not only restricted to Danish food producers but is also making a difference abroad.

Read case: The keyhole helps consumers to make healthier food choices

A commitment to innovate nutritious foods

Denmark is committed to improving universal access to healthier foods. New initiatives are constantly underway in support of ongoing research, innovation and consumer engagement. Because of the collaborative Danish business culture, and the society-wide and governmental focus on health, developing healthier food products and solutions has become top-of-mind for the Danish food industry. And because of an incentive structure that helps grow consumer markets for healthy products, developing innovative health products for the global consumer is also good for business.

Take a virtual 360 tour and explore how we work with healthy food innovations below.

Explore how we through collaboration develop healthy products in our white paper ‘Health’.