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Strongholds

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Group 01
VISITOR CENTRE
For meetings and workshops
 02
WHITE PAPERS
An inspirational tool for content marketing
 03
CASES
A showcase for sustainable solutions aimed at export markets
 04
INSIGHT REPORT
Market insights to inspire and shape strategy
05
EXPO BOOTH DESIGN
Stand together and grow beyond borders
 06
VISUALS
Photos, graphics, and videos
 07
WEBINARS AND MASTERCLASSES
Provide new insights and inspiration
 08
DIGITAL COMMUNICATION
Enhancing engagement, collaboration, and international outreach
Group 01
VISITOR CENTRE
For meetings and workshops
 02
WHITE PAPERS
An inspirational tool for content marketing
 03
CASES
A showcase for sustainable solutions aimed at export markets
 04
INSIGHT REPORT
Market insights to inspire and shape strategy
05
EXPO BOOTH DESIGN
Stand together and grow beyond borders
 06
VISUALS
Photos, graphics, and videos
 07
WEBINARS AND MASTERCLASSES
Provide new insights and inspiration
 08
DIGITAL COMMUNICATION
Enhancing engagement, collaboration, and international outreach
GO TO TOOLBOX
GO TO TOOLBOX
 Free materials for export marketing & branding

Empowering Danish agri-food companies

Inspiration and tools for export marketing & branding

INTRODUCTION

ABOUT FOOD NATION 

Food Nation is a non-profit public-private branding consortium that present the entire Danish food cluster, creating awareness on export markets of Denmark as a strong innovative food nation.

Food Nation contributes with export-promoting branding initiatives that strengthen the global positioning of the Danish food cluster. We function as a gateway for Danish agri-food companies to showcase their expertise, innovation, and sustainable practices to international stakeholders.

INSPIRATION AND TOOLS FOR EXPORT MARKETING AND BRANDING 

Food Nation has established a marketing toolbox providing Danish agri-food companies with a platform of free materials to get inspired by or to integrate into export marketing and branding activities. The aim of the toolbox is to empower Danish companies to stand out on export markets. From strategic insights to high-quality marketing assets – the offerings are designed to elevate Danish agricultural and food solutions in export markets.

THE FREE TOOLBOX INCLUDES ​

Visitor centre – For meetings and workshops.

White papers – An inspirational content marketing tool.

Cases – A showcase for sustainable solutions aimed at export markets.

Insight report – Market insights to inspire and shape strategy.

Expo booth design – Stand together and grow beyond borders.

Visuals – Photos, graphics, and videos.

Webinars and masterClasses – Provide new insights and inspiration.

Digital communication – Enhancing engagement, collaboration, and international outreach

 

Continue scrolling to get the toolbox unfolded.

Visitor Centre

For meetings and workshops

VISITOR CENTRE

Looking for a location for your next business meeting or teambuilding workshop? It is possible to use the Visitor Centre in Copenhagen for free.

Food Nation has two visitor centers – one in Aarhus and one in Copenhagen. Here we host international delegations from around the world, informing about the collaborative approach by the Danish food cluster and its strongholds. In addition, we invite Danish companies to actively use the Visitor Centre for networking events or sales-driven activities. Our unique venues serve as a gateway, offering opportunities to connect with global stakeholders, share Danish expertise, and strengthen international collaborations. By leveraging these spaces, businesses can showcase Denmark’s strongholds, aligning their efforts with the nation’s global leadership in the agri-food sector.

Book one of the Visitor Centres here

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White Papers

An inspirational content marketing tool

WHITE PAPERS

The white papers can be used as a strong content marketing tool, providing strategic storytelling and a common narrative for the entire Danish agri-food cluster. Each white paper unfolds the strongholds of the Danish agri-food cluster and offers insights for international stakeholders about Danish products and solutions as well as strategic storytelling for Danish companies to get inspired by when crafting compelling narratives that resonate globally.

In collaboration with leading experts, Food Nation has identified key strongholds and sectors that define Denmark’s innovative approach to the agri-food sector. Each stronghold is detailed in a white paper, providing both an academic foundation and best practice cases. These publications showcase Denmark’s leadership in the following areas: Climate, Seafood, Ingredients, Collaboration, Gastronomy, Health, Innovative Technology, Organic, Food Quality & Safety, and Sustainability – offering Danish companies the tools to position their products and solutions on the global stage.

Download white papers here

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Cases

A showcase for sustainable solutions aimed at export markets

CASES

Companies have the opportunity to showcase their distinctive sustainable and innovative solutions on Food Nation’s platforms.

Food Nation supports all strongholds of the Danish agri-food cluster with best practice cases that showcase unique Danish products and solutions.

The cases are actively utilised when presenting the Danish agri-food cluster during international activities, e.g. at conferences, fairs, and other high-level events. This approach highlights the strength and diversity of Danish food products and solutions, underscoring Denmark’s position as a leader in the global agrifood sector. We advocate innovation through collaboration, making Danish companies a part of the solutions shaping the future of food.

Explore the case collection here

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Insight report

Market insights to inspire and shape strategy

INSIGHT REPORT

The Insight Report provide market insights, intended to support Danish businesses align their export marketing and branding strategies with international market expectations. This enables companies to leverage Denmark’s brand presence globally and supports the positioning strategy for products and solutions.

The annual Insight Report on Denmark as a Food Nation provides a focused analysis of Denmark’s image as a leading food nation in key markets, examining the perceptions and awareness of Denmark’s strengths. The report is based on a quantitative survey conducted by Epinion for Food Nation. The survey targets key decision-makers, such as purchasing managers, company leaders, and others responsible for purchasing, selling, and trading solutions and products in the agriculture and food sectors in specific markets, which varies every year.

Download Insight Report

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Expo booth design

Stand together and grow beyond borders

EXPO BOOTH DESIGN

In collaboration with professional designers, Food Nation has developed an expo booth design which is customised to highlight Denmark’s unique strongholds while supporting companies’ unique identity and USPs. By focusing on sector-specific themes and a common Danish narrative, the design helps reinforce Denmark’s global leadership in the food and agriculture industries.

Contact Food Nation for more information here

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Visuals

Photos, graphics, and videos

VISUALS - PHOTOS, GRAPHICS, AND VIDEOS

Food Nation offers access to free photos, icons, and videos with the purpose of providing significant value for Danish companies. Using these visuals elevates resource efficiency and reduces costs by potentially eliminating the need for purchasing visuals. These resources save time and money, allowing for quicker content creation.

With access to a broad range of free visual materials, companies can easily tailor specific content, from social media posts to print ads. High-quality assets improve the professionalism of materials, making small teams more competitive.

Please feel free to explore and use the visuals available in the toolbox

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Webinars and masterclasses

Provide new insights and inspiration

WEBINARS AND MASTERCLASSES

Professional webinars and masterclasses are regularly offered for free through Food Nation’s platform, providing both broad and specific insights into current topics within an international framework.

These webinars and masterclasses bring a variety of inspiration on how Danish agri-food companies can approach export-oriented branding and marketing initiatives.

 

Sign up to the newsletter and get invited to the next webinar of masterclass

Watch previous webinars

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Digital communication

Enhancing engagement, collaboration, and international outreach

DIGITAL COMMUNICATION

Engaging with Food Nation’s digital content allows companies to align with Denmark’s trusted reputation, reach wider audiences, and gain competitive advantage in export markets.

Food Nation works continuously with digital communication and activation of the digital marketing and branding toolbox. The digital communication efforts play a pivotal role in showcasing the Danish agri-food cluster’s unique strengths on the global stage. By promoting Danish innovations, sustainable practices, and success stories through targeted online campaigns and digital platforms, Food Nation support Danish companies enhance their visibility in international markets. This digital presence not only amplifies Denmark’s brand but also provides Danish businesses with a valuable resource to leverage in their own marketing.

Go to Food Nation’s LinkedIn

Go to foodnation.com

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