Dietary Supplement Meets Global Consumer Demands for Organic Products

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Niclas Jessen, VisitDenmark

Dietary Supplement Meets Global Consumer Demands for Organic Products

The global focus on sustainable, natural and organic products is also felt in the dietary supplements industry where new variants must be considered by producers to reach the consumer demands. The Danish company Novo Vita is now paving the way by releasing a new series of vegan, natural and organic food-based lifestyle-products.

The challenge with dietary supplements

In today’s modern food system, the development of sustainable, natural and organic food production is crucial when meeting rising consumer demands and in the process of addressing global challenges such as poor food quality and environmental aspects.

While the production of organic food and lifestyle is increasing, the demand for dietary supplements is rising as well. The majority of supplements are, however made from synthetic ingredients, which goes against the tendency towards natural and organic products.

Novo vita provides safe, pure and transparent supplements for global consumers

First Scandinavian organic food-based supplements

The Danish lifestyle brand Novo Vita now meets the consumer demand by presenting a range of organic, food-based dietary supplements. Being the first Scandinavian brand to introduce a 100% vegan, natural and organic food-based lifestyle series, the company provides safe, pure and transparent supplements for global consumers, while also taking sustainability into consideration.

Taking healthy living global

The Novo Vita organic supplement series provide a holistic alternative to conventional dietary supplements, and hereby supports Denmark’s innovative role within organic food development, in a novel way.