Made by Denmark Annual insight report on Denmark as a food nation 2019

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Strongholds

MADE BY DENMARK

Further building Denmark’s image as a leading food nation

Our global food system is on a burning platform where societal trends and issues of sustainability, climate adaptation, health and food availability pose a number of serious challenges.

As a food nation, Denmark is capable of showing ways forward.

In a survey conducted by Epinion for Food Nation, we asked international decision makers in four of Denmark’s important export markets about their views on Danish food products and solutions. The findings show great potential for Denmark to manifest itself as a top-of-mind food nation across international markets.

Below we have collected a number of marketing materials to support your export sales and communication for free use.

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Fact sheet – China
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Seven out of ten Chinese decision makers are locally orientated and trade with their countrymen. Nevertheless, they associate Denmark with e.g. fresh food, deliciousness and food safety and 70% of their associations are positive.
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Fact sheet – Germany
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In Germany, they associate Denmark with organic standards and specific food products like dairy and fish. 65% of their associations are positive, thus presenting a potential for the Danish food sector to increase export to Germany.
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Fact sheet – United States
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Denmark is among American decision makers associated with several product categories and strongholds such as pork, dairy, and fish as well as sustainability, food safety and healthy foods. On those parameters, Denmark has the potential to prosper.
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Fact sheet – United Kingdom
UK-corner
Awareness of Denmark as a food nation tends to be high among British decision makers who also think positively of Danish food products and solutions on parameters such as ’organic’, ’dairy’, ’innovative’ and ’fresh’.
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