Join Food Nation’s UK webinar and get hands-on market insights

What matters most for B2B decision-makers in the UK?

In an increasingly uncertain world, trust, stability and reduced risk are becoming important factors in export markets.

95% consider food security important
74% see Denmark as leading the way in developing healthy food products and solutions

Want to know more?

Join the UK webinar on 27 October at 15:00 CET / 14:00 GMT and gain market insights to strengthen your positioning and export efforts in the UK.

By participating, you will get:

Current market insights from the UK
New insights into how local B2B decision-makers prioritise purchasing decisions
Perspectives on resilience as a competitive advantage
Latest knowledge of how Danish strongholds can strengthen your position in the UK market

Danish sector experts and companies bring first-hand market experience:

Lise Walbom, CEO of Food Nation, will unpack how UK decision-makers perceive Denmark and Danish agri-food solutions, drawing on findings from Image Brief 2026.
Jan Bay-Smidt, Minister Counsellor at the Royal Danish Embassy in London, will share the latest market developments and opportunities for Danish exporters.
VikingGenetics will share first-hand experience of operating in the UK market.
From insights to action: Explore how the findings can be applied in sales, marketing and international positioning.

Are you interested in joining?

The webinar is for Danish companies and professionals in Denmark and abroad looking to enter or strengthen their position in the UK market.

If you are interested in learning more about export opportunities in Japan, sign up for Food Nation’s Market Insight Webinar on Japan here.

This page will be continuously updated as more information becomes available.