Join Food Nation’s Japan webinar and get hands-on market insights
Sign up to eventWhat matters most for B2B decision-makers in Japan?
In an increasingly uncertain world, trust, stability and reduced risk are becoming important factors in export markets.
- 79% prioritise a stable and predictable food supply over achieving the lowest possible price
- 73% believe that regulation and control in Denmark contribute to healthier food products and solutions
Want to know more?
Join the Japan webinar on 29 October at 08:00 CET / 16:00 JST and gain market insights to strengthen your positioning and export efforts in Japan.
By participating, you will get:
- Current market insights from Japan
- New insights into how local B2B decision-makers prioritise purchasing decisions
- Perspectives on resilience as a competitive advantage
- Latest knowledge of how Danish strongholds can strengthen your position in the Japanese market
Danish sector experts and companies bring first-hand market experience:
- Lise Walbom, CEO of Food Nation, will unpack how Japanese decision-makers perceive Denmark and Danish agri-food solutions, drawing on findings from Image Brief 2026.
- Marie Louise Flach de Neergaard, Minister Counsellor at the Royal Danish Embassy in Tokyo, will share the latest market developments and opportunities for Danish exporters.
- Arla Foods Ingredients will share first-hand experience of operating in the Japanese market.
- From insights to action: Explore how the findings can be applied in sales, marketing and international positioning.
Are you interested in joining?
The webinar is for Danish companies and professionals in Denmark and abroad looking to enter or strengthen their position in the Japanese market.
If you are interested in learning more about export opportunities in the UK, sign up for Food Nation’s Market Insight Webinar on the UK here.
This page will be continuously updated as more information becomes available.