Making Whole Grain the Easy Healthy Choice for Consumers

Menu

Strongholds

 

Making Whole Grain the Easy Healthy Choice for Consumers

Pushing healthy eating and whole grain alternatives through innovative product development has positioned Schulstad’s product line “Levebrød” as the easy choice for consumers of all ages. While bread is an integrated part of most diets, it is not always considered the healthy choice. With Schulstad’s whole grain bread range, that looks and tastes as traditional white bread, it has never been easier to make the healthy choice.

Making bread a dietary saint instead of a sinner

One of the health issues with many types of bread is the lack of whole grain. Over half of Schulstad’s products are now marked with the Danish whole grain logo, making it easier for consumers to make educated decisions and finding healthier alternatives. Schulstad has been a part of the Whole Grain Partnership since 2009 as they aim to incorporate more whole grain into the everyday diet of the consumers.

Schulstad’s Levebrød has the ambition to create a quality mass produced bread through innovation and product development, while changing consumer habits

Schulstad’s Levebrød product line has the ambition to create a quality mass produced bread through innovation and product development, while changing consumer habits towards eating healthier. The bread under the product line Levebrød is high in fibers and whole grain, making it a healthy alternative to traditional products as it contains a minimum of 8% fibers. While being high in fibers and whole grain, Levebrød is also lower in salt, fat and sugars compared to similar products. Levebrød is furthermore made without chemical straw shorteners and preservatives making it easier to avoid unnecessary preservatives while eating healthier.

Science and health go hand-in-hand

Levebrød uses a bit of baking science in order to attain such a healthy profile while maintaining the look and flavor in their bread that consumers love. Their products are made with a special wheat with a light bran, making it possible to bake bread high in whole grain still reminiscent of traditional white bread.

This has resulted in Levebrød being able to use both the keyhole label and the whole grain label on their products making it easier for kids, teenagers and adults to choose the healthy – and tasty – bread when grocery shopping.