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Slow

Combating coffee’s environmental impact with regenerative farming

Conventional coffee farming has long been associated with environmental damage, including deforestation, biodiversity loss, and unsustainable practices that deplete natural resources. This contributes to long-term risks for farmers, communities, and the environment, exacerbating the impacts of climate change. As more consumers seek sustainable options, companies are being pushed to adopt greener solutions. Slow, a Danish coffee producer, is leading the way with a regenerative approach that not only reduces environmental harm but actively contributes to climate mitigation.

Addressing Deforestation and Biodiversity Loss

At the heart of Slow’s transformation is their embrace of agroforestry and regenerative farming practices. Unlike conventional coffee farms that often rely on monocultures, Slow integrates trees and diverse crops alongside their coffee plants. This method not only enriches biodiversity and protects wildlife but also improves soil health, reducing the need for harmful chemical inputs like synthetic fertilizers and pesticides.

One of the key elements of Slow’s strategy is reforestation. By planting trees in Southeast Asia where their coffee is produced, Slow captures more CO2 than it emits, achieving a net-negative carbon baseline across all aspects of production, including farming, processing, shipping, and roasting. The result is a positive impact on the environment—restoring natural habitats and creating a sustainable farming model that benefits both the ecosystem and local communities.

Sustainable Solutions with Real Results

The impact of Slow’s practices is significant. For every kilo of coffee they produce, Slow captures 6 kg of CO2, while traditional coffee production emits over 5 kg—an impressive 11 kg difference. This transformative approach is validated by Slow’s Science Based Targets initiative (SBTi) approval, confirming that they are capturing more carbon than they produce, a rare achievement in an industry typically linked to high emissions.

But Slow’s vision goes beyond carbon capture. They are also committed to increasing biodiversity and improving livelihoods for the farmers they work with. In 2023 alone, Slow planted over 44,000 trees, accelerating their efforts to restore ecosystems while ensuring that their supply chain remains transparent and aligned with both ecological and ethical standards. By focusing on where the biggest climate impact occurs—on the farms—Slow demonstrates that real change happens at the source, not just in the packaging or delivery methods.

Looking to the Future: Net Zero by 2030

Despite achieving a net-negative baseline, Slow remains focused on further reducing emissions throughout their value chain. The company has set an ambitious goal of reaching net-zero by 2030, with plans to enhance CO2 sequestration through additional reforestation efforts under the FLAG (Forest, Land, and Agriculture) method. Their holistic approach not only addresses the climate crisis but also promotes a sustainable future for coffee production—one that considers the well-being of farmers, ecosystems, and consumers alike.

Slow’s model turns coffee from being part of the climate problem to a part of the solution, offering consumers a way to make a meaningful impact with every cup. Through their innovative farming practices, they have positioned themselves as leaders in sustainable coffee production, proving that coffee can be both environmentally friendly and socially responsible.