BUILDING BRAND AWARENESS IN EXPORT MARKETS
〉 Think and act as a challenger brand
Coming from a small country, Danish exporters have an opportunity to position themselves as daring challengers with key competences for overcoming current and future hurdles.
〉 Use ‘Made by Denmark’ in a new, modern way
Danish marketing has a traditional focus on history. Companies need to go beyond that and mix in modern, differentiating messages about innovation and social values.
〉 Shout louder and renew the contract
Geopolitical uncertainty is making a reliable food supply chain even more critical. It’s time to make more noise about what Denmark can offer and renew social contracts with international markets.
〉 Collaborate on solving key challenges
Rising prices and supply chain disruptions are making collaboration more important than ever. International, cross-sector cooperation can speed up the development of sustainable solutions and build trust.
〉 Team up with local branding and marketing partners
Local branding and marketing partnerships can help open the door to new export destinations by overcoming geographical and cultural barriers and adapting marketing strategies to local conditions.