World known butter gets more sustainable packaging
Since 1957, the iconic Danish Lurpak butter has looked the same and been wrapped in the same, well-known silver foil. But now, after 60 years, the Arla Lurpak packaging is changing into a new and more sustainable package.
Butter is a big part of the Danish food culture, as well as many other countries where it is used to fry and bake or to put on a freshly baked piece of bread. The last 60 years it has been easy for consumers around the world to recognise Lurpak butter on the supermarket shelves, because of the iconic packaging consisting of silver foil with a blue print on top. But now it’s time for change.
Less CO2 emissions in line with Arla Foods strategy
The Danish dairy company Arla Foods that produces Lurpak butter is changing the packaging of Lurpak to a more sustainable and consumer friendly package. In the future, Lurpak butter will be packed in cardboard with a very thin layer of recyclable plastic. The new Lurpak butter box is 8% less CO2-heavy than the silver foil packaging, which is a step in the right direction to accomplish Arla Foods global ambition to reduce carbon footprint of packaging with 30% by 2030, compared to 2015 levels.
Initially, the new Lurpak butter box will cover a smaller part of the Danish butter sales, but the goal is that the new Lurpak butter will eventually be distributed to the entire production.
No greasy fingers and sticky foil
Besides the fact that the new Lurpak butter box is less CO2-heavy, it is also designed in a more user-friendly packaging. The new Lurpak packaging consists of a convenient, resealable box that can be opened and closed again. You therefore avoid greasy fingers when you need a little butter for your bread or a spoonful of butter for frying as the box can be opened and closed without having to touch the butter with your fingers.
Source: Arla Foods