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WholEUGrain Spring School

Join this year’s WholEuGrain Spring School 2022, which will be held online on March 29 2022 at 10.00-15.00 CET and gain new insights into the importance of whole grain partnerships. 

WholEuGrain will give you the opportunity to go even further and try to incorporate whole grains into every aspect of your life. With this purpose, speakers from around the world will talk about: the health and sustainability aspects of whole grains, whole grains and new business opportunities, communication and labeling of whole grains and establishment of a whole-grain public-private partnership.

The event is free of charge, however, registration is required. Registration is open till March 28, 2022.


10.00-10.05: Welcome address

10.05-10.15: About WholEUGrain project
Sanne Møller Jensen, Danish Veterinary and Food Administration

10-15-10.30: Importance of whole-grain intake from a governmental point of view
Marjeta Recek, Ministry of Health of Slovenia

10.30-10.45: Whole grains and new business opportunities – reformulation, new products and markets
Pia Jensen, CEO, Valsemøllen

11.00-11.15: What you need to know when you want to reformulate with whole grains?
Alfred Mar, ICC- International Association for Cereal Science and Technology

11.15-11.30: Q&A

11.30-12.00: Panel discussion 1 and 2
Discussion 1: “Reformulation and development of new products”
Per Frank, Nestle, Charlotte Clausen, Valsemøllen A/S, Maria Sitell, Brödinstitutet, Pernille Bang-Löwgren, CEO, Lantmännen Schulstad A/S, Sanne Møller Jensen, Danish Veterinary and Food Administration

Discussion 2: “Communication and labelling”
Anne Pøhl Enevoldsen, Danish Veterinary and Food Administration, Kathy La Macchia, Grains & Legumes Nutrition CouncilTM, Sara Lamonaca, FoodDrinkEurope, Leif Nielsen, Danish Food and Drink Federation, Malene Bergendorf Johansson, Danish Veterinary and Food Administration

12.00-12.10: Reporting from panel discussions

12.10-12.40: Whole Grain Break

12.40-12.55: Different strategies to increase availability/supply of whole grains
Rikke Neess, Danish Whole Grain Partnership 

12.55-13.10: Policy instruments and development of on pack communication in the promotion of whole-grain intake
Gabriel Masset, Whole Grain Initiative, Nestle 

13.10-13.25: How to develop health messages?
Caroline Sluyter, Oldways Whole Grains Council (US)  

13.25-13.40: Is the Danish model for whole-grain partnership transferable?
Jane Cheatley, Organisation for Economic Co-operation and Development

13.30-14.00: Where are the WholEUGrain countries in establishing their own partnerships?
Aida Filipović Hadžiomeragić, Institute of Public Health of Federation of Bosnia and Herzegovina, Stela Stojisavljević, Public Health Institute of the Republic of Srpska, Corina-Aurelia Zugravu, Romanian Institute of Public Health, Dea Zavadlav, CCIS-Chamber of Agricultural and Food Enterprises

14.00-14.10: Q&A

14.10-14.40: Panel discussion 3 and 4
Discussion 3: “Preventing and Managing Conflicts of Interest (COI) in public-private partnerships”
Gitte Laub Hansen, Danish Cancer Society, Stela Stojisavljević, Public Health, Institute of the Republic of Srpska, Esben Rahbek Gjerdrum Pedersen, Copenhagen Business School, Sophie Lund, Danish Cancer Society, Sophie Lund, Danish Cancer Society

Discussion 4: “Consumer and market trends”
Lise Walbom, Food Nation Denmark, Rikke Neess, Danish Whole Grain
Partnership, Lars Aarup, COOP Denmark, Dea Zavadlav, CCIS-Chamber of
Agricultural and Food Enterprises

14.40-14.50: Reporting from panel discussions

14.40-15.00: Take away notes and conclusion