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Why Engaging in a Public-private Partnership is a Win-Win for All

Warm-up event to the WholEUGrain Spring School

This warm-up event is held on March 15th and is the first event in a series of interconnected events held during the spring of 2022 under the EU-funded WholEUGrain project, which aims to transfer the success of the Danish Whole Grain Partnership and the lessons learned from building a successful public-private partnership to a broader European context.

The WholEUGrain spring school warm-up event, co-hosted by The Danish Veterinary and Food Administration and Food Nation, will give you business insights and perspectives from both the public and private sector on why engaging in a public-private partnership is a win-win for all.


2.00 pm CET: Welcome

Cross-disciplinary collaboration: A characteristic of the Danish food cluster
Lise Walbom, CEO, Food Nation

Public perspective: Doing something good for health and climate by eating more whole grains
Anne Pøhl Enevoldsen, Head of Division, The Danish Veterinary and Food Administration

Business perspective: Commercial success in a public-private partnership
René Normann Christensen, CEO, Kohberg Bakery Group A/S

Retail perspective: Increasing and supporting whole-grain availability
Thomas Roland, Head of department, responsibility, COOP Denmark

Time for questions from the audience 
Lise Walbom, CEO, Food Nation

Spring School Conference program and next steps
Anne Pøhl Enevoldsen, Head of Division, The Danish Veterinary and Food Administration

3.00 pm CET: Thank you for today

WholEUGrain Spring School

The WholEUGrain Spring School 2022 will take place online on March 29th  from 10-15 CET. The WholEUGrain Spring School will include speakers from around the world that will give different perspectives on what it takes to increase the whole grain consumption and how to do it in a public-private partnership. The WholEUGrain spring school will include four different workshops on topics such as safeguarding against conflicts of interest when engaging public-private partnership, reformulation and development of new products, consumer and market trends and communication and labelling.

The target audience for the spring school is public and private stakeholders, who are interested in the topics listed above.

Additional information about the event will follow here soon.

About the WholEUGrain project

The WholeEUGrain project was launched in November 2019 in collaboration with project partners from four countries (Denmark, Romania, Slovenia, Bosnia and Herzegovina). The WholeEUGrain project runs for 3 years and receives support from the EU’s 3rd Health Programme. The overall aim is to facilitate and transfer some of the Danish best practices for a Whole Grain Partnership to other countries.

Read more about the project here.

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