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Market Insight: Vietnam

Join the upcoming Market Insight about Vietnam on January 13 from 8.30-9.30 am CET and get inspired on how to do business in the Vietnamese market from a marketing and sales perspective. Meet market experts and experienced companies sharing their experiences and learn about the latest findings from this year’s Insight Report on Denmark as a food nation.

Health, sustainability and food safety plays an increasingly important role when doing business abroad. According to Food Nations’ latest Insight Report, Vietnamese decision-makers associate health with organic foods, food safety and sustainability. They furthermore see organic food products, food security and food safety and using organic farming methods as the top contributors to health.

Most Vietnamese decision-makers – 90% – experience that their company’s customers increasingly demand more healthy food products and solutions. 75%  believe that Danish companies offer products and solutions that support healthy food production across the value chain.

Together with the Embassy of Denmark in Vietnam, we will zoom in on these results from a Vietnamese perspective and talk about market possibilities and challenges. Experienced companies will also share their perspective and hands-on advice on how a localised marketing and sales strategy can support your export to Vietnam.


  • Presentation of key findings from the Insight Report 2022
    By Mie Ole Lauritzen, Head of Business Development and Partnerships, Food Nation
  • Market information, business opportunities and possible pitfalls
    By Sanne Høj Andrén, Sector Counsellor on Food and Agriculture, Embassy of Denmark in Vietnam
  • Hands-on experiences on how to adapt your marketing and sales strategy to Vietnam
    By Sia Oskarson, Director, Fruit Based Raw Materials at Orana A/S
  • Q&A and final remarks
    By Marianne Riisbøll, Brand and Engagement Manager, Food Nation

By participating in the webinar, you will gain insight on:

  • How Denmark as a food nation is perceived among Vietnamese decision-makers and which strongholds to focus on in your marketing and sales strategy
  • The importance of underlining your efforts within health, sustainability and food safety when doing business abroad
  • Current market information, business opportunities and pitfalls to be aware of when exporting to Vietnam
  • Hands-on experience from Danish companies trading with Vietnam

Who should attend? We kindly invite representatives and decision-makers from exporting as well as export-ready companies and organisations within the food arena.

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