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Market Insight: South Korea

Join the upcoming Market Insight about South Korea on October 24, 8.30-9.30 am CET and get inspired on how to do business in the South Korean market from a marketing and sales perspective. Meet market experts and experienced companies sharing their experiences and learn about the latest findings from this year’s Insight Report on Denmark as a food nation.

Health, sustainability and food safety plays an increasingly important role when doing business abroad. According to Food Nations’ latest Insight Report, South Korean decision-makers associate health with food safety, organic foods and sustainability. They furthermore see food safety and security, minimal antibiotic use and organic farming methods as the top contributors to health.

Most South Korean decision-makers – 83% – experience that their company’s customers increasingly demand more healthy food products and solutions. About two-thirds believe that Danish companies offer technological solutions and products that can support the development and production of healthy food products.

Together with the Embassy of Denmark in Korea we will zoom in on these results from a South Korean perspective and talk about market possibilities and challenges. Experienced companies will also share their perspective and hands-on advice on how a localised marketing and sales strategy can support your export to the South Korean market.


  • Welcome
    By Marianne Riisbøll, Project Manager, Food Nation
  • Presentation of key findings on the Korean market from the Insight Report 2022
    By Maria Dyrby Nielsen, Head of Communication and Project Manager, Food Nation
  • Market information, business opportunities and possible pitfalls
    By Mr. Jimmy Sell, Head of Trade, Commercial Counsellor and Ms. Jeong Hyeon Park, Commercial Officer (Food and Agriculture), Embassy of Denmark in Korea
  • Hands-on experience on how to adapt your marketing and sales strategy to the South Korean market
    By Byong Kyu Yi, Commercial Head AIB JKA & General Manager, Novozymes Korea Ltd.
  • Q&A and final remarks
    By Marianne Riisbøll, Project Manager, Food Nation

By participating in the webinar, you will gain insight on:

  • How Denmark as a food nation is perceived among the South Korean decision-makers and which strongholds to focus on in your marketing and sales strategy
  • The importance of underlining your efforts within health, sustainability and food safety when doing business abroad
  • Current market information, business opportunities and pitfalls to be aware of when exporting to South Korea
  • Hands-on experience from Danish companies trading with the South Korean market

Who should attend?

We kindly invite representatives and decision-makers from exporting as well as export-ready companies and organisations within the food arena.

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