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Insight Report on Denmark as a food nation 2022

Mark your calendar for October 4th! Here, Food Nation launches the annual Insight Report, which this year focuses on the four key export markets: Great Britain, Japan, South Korea and Vietnam.

This year’s theme revolves around the Danish agricultural and food industry’s strongholds within sustainability and health. We can already now unveil that the Insight Report shows, among other things, that health has become a more important trading parameter among international B2B decision-makers in the four export markets, and that Denmark is seen as a strong trading partner.

But how can you as a Danish agricultural or food company use the results and target your marketing in the four markets? We hope to see you on October 4, where you will get the latest insights into sustainability and health from international B2B stakeholders and knowledge of Denmark’s position as an agricultural and food nation in the four selected export markets: Japan, South Korea, Great Britain and Vietnam.


  • 1.30: Welcome
    Lise Walbom, CEO, Food Nation
  • Results from the Insight Report on Denmark as a food nation 2022
    Ivar Michaelsen, Managing Director for Epinion Digital Business
  • Keynote speech
    Martin Roll, Business & Brand Strategist, Martin Roll Company
  • Moderated dialogue: Health and sustainability as key export drivers
    – Rasmus Malmbak Kjeldsen, Senior Vice President, Rest of the World (ROW), International Zone, Arla Foods
    – Morten Pedersen, Vice President, Sustainability, Danish Crown
  • 3.30: Final remarks
    Lise Walbom, CEO, Food Nation

Facts about the Insight Report

The analysis is based on a quantitative analysis carried out by Epinion for Food Nation in March 2022. The analysis examines Denmark’s image as an agricultural and food nation among international decision-makers. All respondents are in the food and agriculture sector, as either producers, buyers, sellers or in the processing of food products and solutions. The analysis is thus B2B oriented.

This year’s survey involved a total of 803 decision-makers in four of Denmark’s central export markets: UK, Japan, South Korea and Vietnam. The study covers topics such as food safety, health, and sustainability. The target group for the image analysis is Danish export-ready and exporting companies and other players within the food cluster who are interested in the results of the analysis.

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