Welcome to the launch of Food Nation’s Insight Report on Denmark as a food nation 2021

Join us for an inspiring afternoon where fresh insights will be shared on how international decision-makers within the agriculture and food sector in Germany, China and the US perceive Denmark as food nation. Fruitful discussions and hands-on advice on how to localise the marketing and sales strategy with the overall aim to increase sales will be given by experienced companies.

The importance of securing safe and high-quality food for everyone in a sustainable way is of uttermost importance. Resilient solutions need to be implemented worldwide in order to build back better and greener – but it can only take place through increased collaboration and partnerships across nations.

This year’s report is focusing on the importance of technology as an enabler to secure safe and high-quality food without compromising on optimal resource efficiency. By understanding how international decision-makers perceive Denmark and how we are positioned among the three key markets; Germany, China and the US through collected data, we are able to support your global sales and marketing strategy and contribute to positioning Denmark as a strong food nation.

By taking part in the event, you will gain insights on:
– Denmark’s brand awareness as a food nation
– Unique selling points across the three markets
– The importance of food safety and resource efficiency when doing business with international stakeholders
– Hands-on advice and experiences doing business in Germany, China and the US
– Example on how to localise the marketing and sales strategy adapted to local demands

Finally, you will be able to meet interesting stakeholders within the agriculture and food sector and take part in a vibrant network atmosphere.

The event will take place in Agro Food Park on September 7th from 13.45-15.45 and it will be possible to start out with a round tour in Food Nations’ newly established Visitor Centre followed by the launch in the canteen in Agro Food Park 13.

Sign up now to secure your spot as we have a limited number of seats available!
The tickets are assigned on a first-come-first-serve basis.

Program

13.45

Welcome to Food Nation Visitor Centre in Agro Food Park 13
Get a tour in the Visitor Centre and network

14.30

Welcome to the launch event of the Insight Report on Denmark as a food nation 2021
By Lise Walbom, CEO, Food Nation

14.40

Presentation of the Insight Report on Denmark as a food nation 2021
By Jesper Lykke Nielsen, Director FMCG and Retail, Epinion

15.10

The value of localising the marketing and sales effort when doing business abroad
By Allan Sandbeck, Chief Commercial Officer, DNA Diagnostic

15.30 

How to combine the key findings from the Insight Report on Denmark as a food nation with Food Nations marketing and branding material
By Mie Ole Lauritzen, Senior Project Manager, Food Nation

15.45

Final remarks
By Lise Walbom, CEO Food Nation