Climate Smart Agriculture in California – market insights and opportunities

Are you a Danish company providing solutions within the agriculture value chain? Then you should join this webinar!

California is the largest agricultural state in the US with a $50 billion industry. The state produces 1/3 of all US grown vegetables and ¾ of nuts and fruits. Meanwhile, the state is experiencing growing challenges with droughts and extreme weather conditions due to climate change. Large focus on environmental regulations where state-level authorities have implemented some of the most ambitious emission reduction targets in the US. Finally, labour costs and shortages are to an increasing extent challenging farmers to recruit skilled workforce within the industry. This creates a demand for new types of climate smart agricultural solutions.

Building on Food Nation’s Insight Report, Ramboll will present a brand new report focusing on the California market and perceptions of climate smart agriculture solutions. In addition, The Trade Council will launch a new platform for 2024, where Danish companies can sign up to activities to learn more about the market fit to their solutions, do’s and don’ts when you start working with the California market and finally give your company a stronger platform and network in California. California is a market that holds great potential for many Danish companies, but deciding to target this market is a major decision, due to its large size, regulatory framework, and the considerable distance from Denmark.

This webinar aims to give you a fly-in to what this market might hold for you and your company and how to navigate and brand yourself within the State’s agricultural sector.

PROGRAM

• Opening speech
  By Jesper Møller Sørensen, Ambassador of Denmark to the United States of America
• Key market findings from Food Nation’s Insight Report
  By Lise Walbom, CEO at Food Nation
• Presentation of California branding strategy study
  By Juan Argüelles Ortiz, Lead Consultant at Ramboll
• Presentation of Climate Smart Agriculture Platform
  By Anna Trillingsgaard, Commercial Advisor – Food and Agriculture at The Trade Council
• Q&A