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Insight Report of Denmark as a Food Nation 2023

Do you want to be among the first to download the fresh insights on how international decision-makers within the agriculture and food sector in Germany, China, India and the US perceive Denmark as food nation?

Food Nation is launching the Insight Report 2023, providing intriguing discussions and hands-on advice on how to localise the marketing and sales strategy with the overall aim to increase sales for your company.

A thourough analysis based on 853 international B2B decisionmakers in China, Germany, India and the US, has portrayed their view on the Danish agricultural and food production. Among other astonishing results, the analysis shows that the decision-makers associate Denmark with positive attributes such as quality, sustainability, organic, food safety and reliability.

The report will give you insights on:

  • Denmark’s brand awareness as a food nation
  • Unique selling points across the three markets for your business
  • The importance of food safety and resource efficiency when doing business with international stakeholders
  • Hands-on advice and experiences for your business, aiming to do business in Germany, China, India and the US
  • Example on how to localise the marketing and sales strategy adapted to local demands

Sign up now to receive the download link straight in your mailbox!

Food Nation’s yearly ambassador event 2023

August 23, 2023, at 14.00-16.30


Moderator: Lise Walbom, CEO Food Nation

  • Partnerships for the future
    Guided tour in Food Nations Visitor Centre
  • Welcome
    By Food Nation’s Chairman, Torben Ladegaard
  • Presentation of image report
    Exclusive preview of the Insight report on Denmark as a food nation 2023
    By Lise Walbom, CEO Food Nation
  • Brewing a Greener Future: The Role of Regenerative Agriculture in Beer Production How can regenerative agriculture help reduce carbon emissions and improve biodiversity in the beer value chain?
    By Simon Boas Hoffmeyer, Senior Director, Group Sustainability & ES, Carlsberg Group
  • An integrated approach as the blueprint for sustainable food systems
    What is Germany doing to successfully reduce the environmental impact of its agricultural production and what initiatives are implemented to ensure a sustainable food system?
    By Prof. Pascal Hector, German Ambassador to Denmark, German Embassy
  • The seafood sector’s contribution to healthier and more sustainable food systems
    How can the seafood sector contribute to a future where people globally have access to safe, plentiful fish protein and secure a more sustainable value chain?
    By Susanne Arfelt Rajamand, CEO, Royal Greenland
  • Final remarks
    By Lise Walbom, CEO Food Nation

End: 15.30

  • Networking & Danish Tasting Experience
    “Make it Sweet, Salty, Cold & Hot”

Catalonia Trade & Investment Student visit

We are happy to greet you on 29th of June at 14:00.

The visit will take about one hour, and Project Assistant Rune Jørgensen will give you a presentation on Food Nation’s history, sustainability, organic and innovation followed by a Q&A session.

We look forward to seeing you.


From Vesterbrogade, find the main entrance directly below the AXELBORG sign. Food Nation is on the 4th floor.