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Market Insight Webinar – China, Spring 2020

This webinar presents the results from the Insight Report of Denmark as a food nation 2019 and how to adapt sales- and marketing strategies to the Chinese market. Speakers: Lise Walbom, CEO at Food Nation and Marie Louise Flach de Neergaard, Minister Counsellor at the Royal Danish Embassy in Beijing.

Infographic

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Slides – China

Download key-findings from the image analysis and get insights on the Chinese decision makers’ perception of Denmark as a food nation. Use it as an introductory presentation or pick out the slides you need in your presentation.

Fact sheet – China

Seven out of ten Chinese decision makers are locally orientated and trade with their countrymen. Nevertheless, they associate Denmark with e.g. fresh food, deliciousness and food safety and 70% of their associations are positive.