Harvesting natural resources in The Arctic while strengthening local economy
The Disko Bay near Ilulissat is situated in West Greenland and has the fastest and most active glaciers in the world. In a continuous, natural process, the ice sheet “calves” icebergs every second, which melt and are absorbed into the ocean. Each day, this area alone, is generating more than 70 million metric tons of icebergs. Bottling this ice thus retrieves one of the most valuable natural resources that exists – clean drinking water sold under the name INLAND ICE.
Pioneering Purity
Water quality is measured in TDS (Total Dissolved Solids) and refers to any minerals, salts, metals, cations or anions dissolved in water. The TDS mg/l levels of most premium water products generally measure at approximately 150-500 TDS mg/l. INLAND ICE water undergoes three water quality tests during the bottling process and has, in comparison, a TDS mg/l level of extreme purity of 15 TDS mg/l.
Each day, this area alone, is generating more than 70 million metric tons of icebergs
The purity is due to the Inland Ice being encapsulated for more than 100,000 years completely isolated from any contact with layers of soil. This process of preservation is what has kept this product of nature in a uniquely pristine state free of any contamination or pollutants.
Every Bottle Contributes to the Welfare of the Greenland Community
The indigenous people of Greenland, “inuits”, are traditionally subsistence hunters and, as their climate is not suitable for agriculture, today fishing has become the lifeline and primary industry of Greenland’s economy.
However, it is an important and necessary priority for the government of Greenland (Naalakkersuisuts) to strengthen their economy by developing new industries and, thereby, improving the welfare and economic independence of the Greenlandic people. A licence has thus been granted by Naalakkersuisuts to allow the production of INLAND ICE water and harvesting of the calving ice in return for royalties paid for every litre harvested.
