App Connects Consumers with Surplus Retail Food
A third of the world’s food goes to waste – equivalent to around 1.6 billion tons a year – and the costs get higher at every step along the food value chain. That means, food waste by retailers and consumers are the most expensive of all.
It also used to be the most difficult waste to reduce as it requires change in consumer habits.
Danish company Too Good To Go has found a way to help consumers change their behaviour easily – by developing a user-friendly app that connects consumers with unsold food from shops and restaurants.
A marketplace for surplus food
The app is a total win-win. Consumers can buy surplus food that would otherwise go to waste at a discount price. Retailers can reduce their waste and gain access to potential new customers, who try their food.
The surplus food ranges from the fresh bread that bakeries have not sold during the day to unsold supermarket groceries or restaurant food. All perfectly edible.
From 2016 to 2021, 19 million users have saved more than 52 million surplus meals
29 million meals across Europe
Since Too Good To Go started up in Denmark in 2016, 52 million surplus meals have been saved from shops and restaurants all over the country. Instead of wasting the food at retail level, Too Good To Go makes is possible to connect the surplus food to consumers.
Today, the concept has expanded to 17 countries across the world, and has more countries in the pipeline. The 19 million users have already collected 29 million surplus meals.