How to turn national strengths into an international brand asset

Are you curious to know how your company can turn national strengths into an international brand asset?

Food Nation invites you to an online Branding Masterclass on 20 January, where you will gain inspiration and practical tools to sharpen your brand’s impact in international markets.

Food Nation acts as your extended partner for international promotion. We continuously develop branding elements and tools – free of charge – to support Danish food and agriculture companies in their export efforts and dialogue with global business partners.

The purpose of this masterclass is to demonstrate how companies can leverage Denmark’s areas of strength as a positioning advantage in international markets can be activated as a for Danish companies operating internationally. With a clear brand strategy and consistent communication, small and medium-sized enterprises can significantly strengthen their competitiveness, credibility and visibility in export markets.

Kick-start the year by joining Food Nation’s online Branding Masterclass on 20 January from 10:00–11:00 (CET) and gain concrete insights into how national branding can be translated into commercial value in international markets.

What you will gain from participating:

• Practical branding tools and elements you can integrate directly into your export marketing efforts
• Inspiration from branding experts on how to work with international positioning
• Insight into how Danish strengths and a shared narrative can enhance your international brand relevance
• Real-life experience from the Danish company CO-RO unfolding the success of Sun Lolly on the German market

Program:

• Welcome
  Lise Walbom, CEO, Food Nation

• Introduction to Food Nation’s Branding Platform
  Specific branding tools and materials
  Natascha Carlson, Project Manager, Food Nation

• Building international market success through strategic branding
  Branding experts share key insight on how to work with strategic branding
  Niels Henrik Eriksen, Senior Partner, Kunde & Co
  Bjørn Olsen, Partner & Country Manager Germany, Kunde & Co

• Best practice company case – international branding in action
  Sun Lolly’s positioning for success in the German market
  Lars Poulsen, Sales Director S&C Europe; Overseas, CO-RO

• Q&A and closing remarks

Who is this masterclass relevant for?
The masterclass is aimed at marketing, sales and commercial professionals from export-oriented and export-ready companies within the Danish food and agriculture sector who work with international markets, branding and market positioning.