Branding Masterclass: How to turn national strengths into an international brand asset

Are you curious to know how your company can turn national strengths into an international brand asset?

Food Nation invites you to an online Branding Masterclass on 20 January at 10:00–11:00 CET, where you will gain inspiration and practical tools to strengthen your international brand positioning and impact. The masterclass will demonstrate how recognised Danish strengths can be activated as a positioning advantage in international markets.

Food Nation serves as your extended partner for international promotion. We continuously develop branding elements and tools – free of charge – to support Danish agri-food companies in their export efforts and dialogue with global business partners.

Branding experts from Kunde & Co will share strategic perspectives on brand strategy and market positioning and show how theory is translated into commercial value in practice. Through the inspiring Sun Lolly case story, you will gain insight into how CO-RO and Kunde & Co transformed a beloved Danish icon into a strong, differentiated brand in the German market.

Kick-start 2026 by joining Food Nation’s online Branding Masterclass and gain specific insights into how national strengths can be turned into an international brand asset.

What you will gain from participating:

• Practical branding tools and elements you can integrate directly into your export marketing efforts
• Inspiration from branding experts on how to work with international positioning
• Insight into how Danish strengths and a shared narrative can enhance your international brand relevance
• Best practice insights from the Danish company CO-RO unfolding the success of Sun Lolly on the German market

Program:

• Welcome
  Lise Walbom, CEO, Food Nation

• Introduction to Food Nation’s Branding Platform
  Specific branding tools and materials
  Natascha Carlson, Project Manager, Food Nation

• Building international market success through strategic branding
  Branding experts share key insight on how to work with strategic branding
  Niels Henrik Eriksen, Senior Partner, Kunde & Co
  Bjørn Olsen, Partner & Country Manager Germany, Kunde & Co

• Best practice company case – international branding in action
  Sun Lolly’s positioning for success in the German market
  Christina Smith, Marketing Manager, CO-RO 

• Q&A and closing remarks

Who is this masterclass relevant for?
The masterclass is aimed at marketing, sales and commercial professionals from export-oriented and export-ready companies within the Danish agri-food sector who work with international markets, branding and market positioning.