Prepare your brand for export markets
Sign up to eventWould you like to enhance your company’s export efforts through effective branding? Food Nation invites you to an online Branding Masterclass, where you can gain inspiration and practical tools to strengthen your market position in global markets.
Food Nation serves as your extended support for international promotion. We continuously develop branding elements as free support for export efforts toward global business partners in the agriculture and food sector.
The purpose of this masterclass is to highlight why export-focused branding is essential for your company’s success. With a clear brand strategy and targeted communication, many small and medium-sized enterprises can enhance their competitiveness and visibility in export markets.
Kickstart 2025 by joining Food Nation’s online Branding Masterclass on 8 January from 10:00–11:00 CET and gain actionable tools to strengthen your branding and export initiatives.
What you will gain from participating:
- Free toolbox with practical elements to integrate into your export marketing and branding efforts.
- Inspiration from a branding expert on how to work strategically with branding for export markets.
- Insights into export-oriented branding to sharpen your company’s positioning.
- Experience sharing from one of Denmark’s most export-savy companies in the food sector.
Program
Welcome and introduction to Food Nation
- By Lise Walbom, CEO, Food Nation
Food Nation’s Export Marketing & Branding Toolbox
- By Natascha Carlson, Project Manager, Food Nation
Market success is sparked by brand strategy
- By Christian Moe Halsted, Chief Strategy Officer & Founding Partner, Everland
Best practice case story – working with export branding
- By Patricia Winkel-Pedersen, Chief Marketing Officer, Lakrids by Bülow
Questions, dialogue and final remarks
To whom is this relevant?
We kindly invite marketing and sales representatives from exporting as well as export-ready companies and organisations within the Danish agriculture and food sector to join the masterclass. If you have any questions, do not hesitate to contact us.