Press Briefing: Green agricultural and food solutions are in demand in international markets

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Press Briefing: Green agricultural and food solutions are in demand in international markets

Join Food Nations press briefing at the International Press Centre (IPC) and online on Monday 4 October.

Quality, food safety and resource efficiency play a continuously important role when doing business abroad. According to a new Insight Report, four out of five of the surveyed decision makers in the agriculture and food industry mean that a high level of food safety is an increasingly important trading parameter. More than four out of ten believe that the technological solutions that Danish companies can deliver can support a high level of food safety and increase efficiency.

The just published report examines brand awareness and Denmark’s image as an agricultural and food country among decision-makers in three selected export markets: China, the USA and Germany.

Join the press briefing with Lise Walbom, CEO, Food Nation, and Martin Kristian Brauer, Chief Economist and Area Director, Danish Agriculture and Food Council, to hear more about the results of the analysis and the latest tendencies on the export markets.

Facts about the image analysis

The analysis is based on a quantitative analysis carried out by Epinion for Food Nation in January and February 2021. The analysis examines Denmark’s image as an agricultural and food nation among international decision-makers. All respondents are in the food and agriculture sector, as either producers, buyers, sellers or in the processing of food products and solutions. The analysis is thus B2B oriented.

In this year’s survey, a total of 628 decision-makers participated in three of Denmark’s central export markets: the USA, Germany and China. The study covers topics such as food safety, innovative technological solutions, quality and resource optimisation.