Online Branding Masterclass UK - Food Nation





Online Branding Masterclass UK

Join Food Nation’s online Branding Masterclass and get local insights on how to strengthen your company’s activities and positioning in the United Kingdom. By participating in the Branding Masterclass, on Wednesday the 21st of June at 10:00 – 11.00 (DK Time) you can learn to utilize Danish attributes and strengths as competitive advantages on the UK market.

The Branding Masterclass will feature Clare Bailey (aka. The Retail Champion) as the keynote speaker.

Clare Bailey is one of the most well-known and respected retail experts in the UK. Also known as the Retail Champion, Clare is a leading authority in business and retail management as well as a published author, a much in demand speaker and regular contributor to a wide variety of broadcast and print media.

The expert of choice for BBC News, BBC Breakfast, Sky News, and a host of other broadcasters, podcasters, and publications, Clare is a trusted media commentator with a corporate background in senior retail, consulting, and technology roles, and experience of creating and running her own business. Clare provides live insights and trends forecasts on the future of the retail sector and is regularly asked to comment on changing consumer behaviour, trends and how technology is driving fundamental change in the way consumers, and businesses interact.

Together we dive into how local decision-makers in the United Kingdom perceive Denmark as a food nation and provide ideas for how sales and marketing activities can be specifically targeted to enhance export opportunities in the UK.

Kirstine Gramtorp, Market Entry Advisor, The Trade Council, Embassy of Denmark, London and Lise Walbom, CEO at Food Nation will provide you with insights from the unique branding platform of the Danish food and agriculture sector that enable Danish companies to stand out in a competitive UK market and how the Trade Council and Food Nation can assist your marketing and branding activities.

In short, you will get…

  • New insights into UK specific branding opportunities
  • Knowledge about how UK decision-makers perceive Denmark as a food nation
  • Inspiration on how to incorporate Danish strengths and attributes in your work
  • A deep dive into Food Nation’s free-of-use branding materials and how to apply them in your marketing and sales activities

Target audience:

We kindly invite marketing, branding and sales representatives from Danish agriculture and food companies in UK as well as distributors of Danish agriculture and food products and solutions to join the masterclass. Export ready companies interested in the British market are also welcome to join.


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